Travel Made Different
Social Media (2014)
Client: NTUC Income (Singapore)
Travel Made Different by NTUC Income is a youth community platform for the exchange of travel tips and destination. During my time as a Social Media Executive in Germs Digital, I assisted in the launch of the campaign, including the Instagram account.
For the campaign, we launched a series of Instagram contests regarding travel to promote content sharing and to increase our followers base.
Also, I came up with the content strategy and content creation for both their Facebook and Instagram platforms respectively.
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