TOMS
Multi-Channel Branding Campaign (2016)
New Bloods Awards 2016 Submission
The Shoebox Experience
TOMS is a global brand that helps improve lives with a simple idea: with every product that you purchase, TOMS will help a person in need. One for One®. TOMS identifies global needs and creates products to help address them. The Shoebox Experience situates young Australians to walk “in the shoes” of those in need. We want to place consumers in situations they do not understand, nor experience on a daily basis (living without shoes, water, eyesight, etc). This way, they can better understand the work that TOMS does and the impact each of us can make on other people’s lives through purchasing TOMS merchandise. This message will be conveyed through an immersive outdoor activation and microsite, creating a social movement of empathy and compassion amongst Australian youth.
New Bloods Awards 2016 Submission
The Shoebox Experience
TOMS is a global brand that helps improve lives with a simple idea: with every product that you purchase, TOMS will help a person in need. One for One®. TOMS identifies global needs and creates products to help address them. The Shoebox Experience situates young Australians to walk “in the shoes” of those in need. We want to place consumers in situations they do not understand, nor experience on a daily basis (living without shoes, water, eyesight, etc). This way, they can better understand the work that TOMS does and the impact each of us can make on other people’s lives through purchasing TOMS merchandise. This message will be conveyed through an immersive outdoor activation and microsite, creating a social movement of empathy and compassion amongst Australian youth.
