Snapchat - you either love it or hate it. Well, I am an avid user of Snapchat and I use it constantly to send selfies or daily updates to annoy the hell out of my friends. Aside from personal use, I find that it is a really brilliant application that has great advertising potential.
According to Snapchat, this social media application is the best way to reach 13 to 34 year-olds. In the U.S., more than 60% of smartphone users of the above mentioned target audience group are on Snapchat. There are more than 4+ billion video views each day on Snapchat too. There are a bunch of other statistics Snapchat has on their website, which are pretty interesting as well.
If you didn’t know, Snapchat recently rolled out a function called “lenses” that sent its users into a frenzy. In summary, this feature uses some sort of facial recognition technology that basically add graphics from big eyes to vomiting rainbows to users’ snaps and it is activated either by raising your brows or opening your mouth. Sounds fun, isn’t it? Snapchat is now giving people a reason to take selfies. I had my fair share of fun playing with it, sending snaps to random people in my friends’ list.
What inspired me to write this post is due to an article I read last week by Adweek titled “Snapchat Wants to Turn Your Selfie Into an Ad”. Now… that’s brilliant. For a price, marketers can now make use of sponsored “lenses” to create ad units. For example, just imagine advertising for a company that is trying to introduce its new range of coloured contact lenses to the market. If they catch on to such an opportunity, users may even get to “try” on the range of products before purchasing. It is such a win-win situation - great for selfie narcissists and generating ad impressions for the company.
With such great potential, companies should exploit it more for their future advertising campaigns. So instead of using just the usual Facebook, Twitter and Instagram for your usual campaigns, why not consider adding Snapchat into the picture?