As a university student, I have to constantly juggle between school work and my non-existent social life. How do I ensure I am always ahead of deadlines and remember all the endless project meetings with my group mates? It's so important to stay organised these days. Just imagine if you missed out an important presentation simply because you forgot about it.
Back when I was working for an agency in Singapore, it was tough remembering when all the meetings were scheduled and what work had to be done. Of course, if I were to write my To-Do list on physical copies of papers, I would probably lose the sheets (and my marbles) within minutes because I could be such a klutz at times. Call me a slave to technology but I prefer to digitise my calendars and to-do lists. I think it's always good to start early so that you already have the habit of being organised when you come into the workforce in the future. Here are my favourite two apps that help me stay organised!
Back at a seminar earlier in the week, The Story Lab managed to pique my interest. Just a little background information on The Story Lab here — they produce branded video content that tells meaningful stories about brands. If you think money is the main currency in business, think again. While this intention of this post is not to focus on specifically branded video content, it refers to content creation in general.
Can money buy brand trust? What about social media profiles and properties? As noted by Hugh MacLeod, social content is definitely the dominant currency of this digital age and space. Content is the new currency that creates conversation.