Briefs. Briefs. Briefs. What are they? How do we go about doing it?
Back in the industry panel series this week, we were given tips on how to dissect a brief.
Your job will be to solve the client’s problem.
Across the advertising industries, we will encounter endless briefs and they often pile up, landing us in situations where we work on multiple briefs at the same time. Whether you’re working as a creative or as a suit, you’ll definitely get a brief from time to time. How do we ensure that we don’t go crazy and still deliver the work by the deadline? This is how I tackle a brief any given day!