Hello! Are you stuck at coming up with ideas for social media content again? Well, I’m back to help you out and this time, here are five more awesome ideas to inspire you to create more engaging content! If you haven’t seen my previous post, do check it out!
1. Create a post series
Not only is this a great way to start a conversation, it creates content that has longevity. Better yet, your brand may even own the series! Simply create and share a series of similar posts over a certain number of days. Check out this brilliant series of Facebook posts shared by Maltesers titled “I can’t share my Maltesers because…”
Source: Maltesers Facebook
2. Run a contest
Hosting a contest is a great way to generate excitement and enhance brand awareness. Besides, it will seem like you’re thanking your fans and rewarding them for engagement.
Check out this recent contest ANZ hosted on their Facebook page, where participants have to tell a story using emojis in order to win a sleepover at the zoo! Kudos to ANZ for making it such a fun contest to participate and for coming up with such a unique prize too!
3. Creative or unexpected ways to use your product
Doritos as wings of a plane? I wouldn’t mind that! To bring this to the next level, you can even ask your fans to contribute ideas and turn it into your next post!
4. This or That?
Comparison posts generate engagement and interaction with your followers! Never underestimate the passion people have for their favourite products. It’ll definitely spark a conversation.
5. Curated fan submissions and photos
Ask your fans to submit photos and feature them on your brand’s page! This is a great way to connect with your followers. Plus, it builds credibility for your brand when your consumers see that your fans are advocating it.
These are just some of the ideas I’ve got up my sleeve. ;) I hope you’ve enjoyed this post and that these ideas have inspired you in creating your next social media post!